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News & Info

IVIZ, The Premium range of Lenses from

The IVIZ series launched in the Indian market through Prime Lenses laboratories is a premium range of lenses that are only available with RobustaTM and VMAXTM Coatings.

According to a spokesperson of the Goa-based company that is known for exporting its lenses to more than 100 countries, the IVIZ series is a truly international quality product that is thinner, lighter, sharper, and stronger than similar versions being marketed in India.

What makes the IVIZ series so exclusive is the incorporation of the 12 + 12 VMAX multi-coating layer on the lens that give it the tag of being the "lowest reflection lens" obtainable in the market.

The 12 different layers of the coating such as the proprietary super slippery top layer keeps the lens clean while preventing staining. A super hard layer is said to improve resistance to scratches, while its special anti-static layer prevents dust particles from settling on the lenses, giving the lenses a self-cleaning effect.

An extra benefit provided due to the oilophobic nature of the coating is excellent anti-smudge properties inherent in the lens. To prove its supreme confidence in the quality of the VMAX coatings, VAMX is offered it with a complete 1 year warrantee.

The other coating available in IVIZ series is the RobustaTM premium hard coat. This coating is the result of a polymerization process that includes 12 stages lasting for 4 hours to attain the desired scratch resistance. This specially developed RobustaTM coating makes the lens totally scratchproof and is provided with a six month anti-scratch warrantee.

The IVIZ series of lenses is intended for only those opticians who would like to offer their customers the best lenses available in the market irrespective of the cost. The company feels that with today's optician not willing to compromise on quality, the IVIZ series will find a lot of success in the market.